Skip to the content

Legendary Foods

Brief

Legendary Foods came to me needing packaging updates to their existing labels and caddies. From there we created new flavor packaging, ads, sales slicks and created displays for grocery and convenient stores.

 

Update packaging

My first task was to update some existing packaging. This lead into dieline, nutrition facts and badge updates for their nut snacks and butter pouches, labels and caddies. 

Legendary Foods packaging

New flavor photoshoot

The company later launched Pizza Flavored nut snacks and Chocolate Banana peanut butter spread products. I provided several image options for their pizza and chocolate banana packaging. I got to do a custom photoshoot for the client offering several rounds of options.

chocolate banana peanut butter ingredients photoshoot

New flavor packaging

Using the existing packaging as a template, I created the new flavor labels, pouches and caddies for the chocolate banana peanut butter spreads and pizza flavored nut snacks. We also made slight improvements based on sales recommendations. 

chocolate banana peanut butter spread and pizza flavored nut snacks

Display PDQs

Sales team wanted some grocery and convenient store PDQ displays to help sell product. I created options and mockups for them to choose from. 

Grocery and convenient store PDQ displays

Sale slicks

The sales team needed updated sales sheets to send to stores and distributors. I created a custom template and callout badges to help them.

Legendary Foods sales slick sheets

Marketing

For the launch of their new flavors they needed magazine ads and postcards to handout at trade shows.

Legendary Foods ads and postcard