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Sunshine Properties Brand Identity

Brief

Sunshine Properties was founded in 1977 for real estate investments and love the Pacific Northwest outdoor activities. They take pride in their properties and the tenant relationships they build through long-term ownership and loyalty - good Investments and good people. Sunshine wanted a classic, professional and timeless logo that instills luxury and friendliness.

 

Discovery

When creating a logo with the word "sunshine" and "property" you instantly think of a sun and land combination. I wanted to make sure not to copy anything in the market. To my discovery, I realized there are a lot of "cheesy" sun logos and wanted to avoid that at all costs.

Sunshine logos

Research

Being that Sunshine Properties is an investment and property management company - I wanted to research other companies locally and nationally that offer similar services. I do this for inspiration and avoidance.

real estate logos
Property Management logos

Inspiration

I wanted to look at other up-scale properties for inspiration. 

Hotel logos

I did the same with luxury logos.

Luxury Logos

Inspiration

Finally, I went out into the world to get inspired.

logo inspiration

Sketches

I take everything I've learned in my discovery, research and inspiration phases to sketch ideas and concepts for the client to choose from.

sunshine properties logo sketches

Option 1

In round 2, digital phase round 1 I purposely present logos in black and white since human are commonly influenced by color. This option displays an abstract mountain/home and sun seal symbol with a modern san serif font pairing. This combination feels up-scale and "spa-like".

Sunshine Properties logo option 1

Option 2

This is a concept inspired by the client by using the letters "SPI" to create a symbol that feels like a hotel and paired it with a serif with similar characteristics.

Sunshine Properties logo option 2

Option 3

This depicts an abstract home, mountain and sun inside a shield that instills trust and friendliness.

Sunshine Properties logo option 3

All options

It's always nice to see the options side by side to notice their merits.

Sunshine Properties logo options

Color options

I provided color palettes with in the yellows and oranges for the word "sunshine" and green and teals for "properties" spectrum. We were also deciding between a modern san serif font and a more friendly serif font.

Sunshine Properties logo color options
Sunshine Properties logo color options

Solution

I was thrilled when the client selected this luxurious jungle green and dusty rose color palette. It's modern, timeless and unexpected. 

Sunshine Properties logo solution

Stationary

The owner couldn't wait to get new letterhead and envelopes on "pretty" paper. I provided several options and helped her get print quotes. 

Sunshine Properties Stationary